Where is the next “web thing” ?
An old friend posted a month or so ago a valid lament – where are all the great new web innovations? Facebook, Twitter and others are solidly in monetization mode now, and as Nick points out this is probably a pretty good indicator of maturity. In other words: kinda boring.
I don’t know what the next new new web thing is going to be, but I can hazard a couple of guesses for things that are coming, given trends social and technological.
- Highly immersive and natural interfaces. I think we are the on threshold of some very interesting hardware mashups. Take 3D displays, gesture-based devices, natural user interfaces, and pervasively embedded sensors. Imagine a Microsoft Kinect-type device, with 3D CAVE-like projections on your walls, seamlessly integrated with high-fidelity video conferencing software. Example: Across from you would be your colleagues in a distant office, and to your right a projection of your Shanghai factory floor, and floating in front of all of you a giant, 3D, exploded CAD diagram of a faulty machine in that factory.
- The Enterprise IT Village. In part, this is the pervasive diffusion of tools and solution development amongst employees of an enterprise. We’ll all be building apps without even realizing it – dropping gadgets onto Jive pages and embedding training videos inside corporate employee wikis. But also a fundamental change in the relationship of IT employees to corporate management, to each other, and to the profit center. We need to move away from thinking that “official” enterprise IT has a monopoly on application development. Those of us in IT should be helping our fellow IT’ers the way Google, Amazon, Facebook and others vend APIs to their users.
- Sensors on … everything. I need to dig out the article, but I think it was Communications of the ACM had some statistics a few months ago. There are going to be billions upon billions of sensor- and telemetry-linked devices and artifacts out in the world. RFID, Bluetooth, mobile phones, etc etc. Throw stuff like the Microsoft Tag in there too. How will the physical and digital blur and interact? Microsoft Surface only barely scratches the, er, surface.
- Pervasive, low-cost 3D printing. Think of what this will do for collaborative prototyping, and trinket delivery. Any other parents out there with Silly Bandz all over the house?. ‘nuf said.
- Augmented Reality. If you haven’t seen it before, check out how McDonalds created an augmented reality game based on the film Avatar. I played with it – it was a little rough, but decidedly promising. Standardized tools and protocols could enable a rash of development. Use it for training, product assembly instructions, remote troubleshooting, ….
OK – I guess I broke somewhat with Nick’s original thesis. These aren’t purely new web things. But, there are two themes from these.
- First, our digital lives will interact more fluidly (and invasively) with our physical lives, and vice versa. Start imagining how some of the above technologies could be integrated….
- Second, the next step change in enterprise innovation will come when we are developing, sharing and trading tools, widgets and data for our peers in an ad-hoc, collaborative fashion for the good of the employee community.
Cheers,
Eric
Technorati Tags: Collaboration, Virtual Reality, Augmented Reality, Video Conferencing, twitter, facebook

